PR MANAGER

Brand & Reputation Management • Build and protect the company’s brand as a trusted authority in school consulting • Ensure consistency of messaging across all public communication channels • Support leadership positioning and expert visibility Media Relations • Develop and maintain relationships with education journalists, media houses & PR agencies • Draft and distribute press releases, media notes, and announcements • Coordinate interviews, expert quotes, and media features • Track, document, and report media coverage Digital PR & Social Media Management • Manage and grow the company’s entire social media presence, including: o Instagram o Facebook o LinkedIn o X (Twitter) o YouTube • Plan and execute content calendars aligned with PR and brand objectives • Use latest AI tools for content ideation, captioning, scheduling, analytics, and sentiment monitoring • Guide, monitor and coordinate with design teams for creatives and videos • Monitor engagement, comments, DMs, and manage online reputation Direct Digital Communication & Outreach • Build and manage the company’s digital presence through emailers, newsletters, and WhatsApp communication • Use platforms such as Brevo (Sendinblue) or other AI-driven communication tools for campaign creation, automation, segmentation, and performance tracking • Ensure brand-aligned, compliant, and professional communication across all direct channels Content & Thought Leadership • Curate and promote articles, reports, case studies, whitepapers, and books • Support leadership-authored content (op-eds, LinkedIn articles, keynote narratives) • Translate consulting insights into high-impact public content