Role & Responsibilities

We are seeking an experienced Performance Marketing Manager to lead paid acquisition and growth initiatives across digital channels. This role owns strategy, budget, team execution, and ROI, working closely with leadership, sales, and product teams to drive predictable and scalable revenue.

Strategy & Growth Ownership:

Define and execute the overall performance marketing strategy aligned with business and revenue goals
Own acquisition targets, CAC, ROAS, CPL, and pipeline contribution
Identify new growth channels, audience segments, and scaling opportunities

Paid Media Leadership:

Lead and optimize high-budget campaigns across Google Ads, Meta, LinkedIn, YouTube, and programmatic platforms
Oversee full-funnel campaigns (awareness → consideration → conversion → remarketing)
Drive continuous experimentation through A/B testing and growth sprints

Team & Stakeholder Management:

Manage and mentor performance marketers, media buyers, and agencies
Collaborate with Sales, Design, Content, Product, and Tech teams
Present performance insights and recommendations to leadership

Analytics, Attribution & Reporting:

Own analytics setup including GA4, GTM, Pixels, CRM integrations
Ensure accurate attribution, lead quality tracking, and funnel visibility
Deliver weekly/monthly dashboards with insights, learnings, and forecasts

Conversion & Funnel Optimization:

Improve landing page performance, lead quality, and conversion rates
Partner with UX, content, and tech teams to enhance user journeys
Align marketing outputs with sales conversion and closure metrics

Ideal Candidate

Strong performance marketer profile
Must have 4+ years of experience in performance marketing with at least one year in a fintech company
Must have atleast 1+ years of experience in a managerial role
Must have strong hands-on expertise in any of Google Ads, Meta Ads, LinkedIn Ads
Must have proven experience managing large monthly ad budgets
Must have an understanding of attribution models, funnels, and CRM-based tracking
Must be proficient in advanced Excel/Google Sheets

Job details

Performance Marketing Manager (Product, Fin-Tech)

description Job Description

Role & Responsibilities

send Apply for this Job

Stay Updated!