description Job Description

Roles & Responsibilities

Own paid performance across Meta, Google, and other relevant channels, personally running and optimizing campaigns
Manage the D2C online sales channels and online business end-to-end, driving online revenue and growth
Plan, execute, and optimize against CPL, CPA, ROAS, and revenue targets
Manage budget allocation and pacing, scale what works, cut what doesn't
Run creative and audience testing to improve conversion efficiency
Own the full funnel beyond the ad, from landing page through conversion to repeat purchase, applying D2C playbooks for funnel design, retention, and repeat purchase
Oversee CRM and customer lifecycle management, driving acquisition, engagement, and retention
Build messaging around the supplements buyer journey: trust, ingredients, efficacy, and subscriptions
Own weekly and monthly reporting on spend, CPL, CPA, ROAS, and revenue impact

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Job details

Performance Marketing Manager (D2C Supplements)