Responsible for driving business growth, market expansion, and sales development for MCT (Measuring, Control & Sensor Technology) products across assigned regions/segments.

The role involves identifying new business opportunities, managing key accounts, engaging with EPCs, consultants, OEMs, and end-users, and promoting our process instrumentation and automation solutions in water treatment and industrial applications.

Key Responsibilities

Business Development & Sales

· Drive sales growth for MCT products including sensors, controllers, analyzers, instrumentation, and automation solutions.

· Develop new business opportunities through direct customers, OEMs, EPCs, consultants,

· Identify and convert opportunities in Water Treatment, STP, ETP, WTP, Power, Chemical, Food & Beverage, Pharma, and Process Industries.

· Prepare and submit techno-commercial proposals, quotations, and tender documents.

· Engage customers during project planning and specification stages for product approvals and closures.

· Achieve monthly, quarterly, and annual sales targets.

2. Key Account Management

· Handle and develop key customer accounts on PAN India/regional basis.

· Build strong relationships with consultants, contractors, EPCs, and decision-makers.

· Conduct technical discussions, product presentations, and solution demonstrations.

· Ensure high customer satisfaction through timely response and technical support.

· Support order execution and coordinate internally for smooth project completion.

3. Market Development

· Identify market trends, competitor activities, pricing strategies, and new application opportunities.

· Expand market reach and improve brand visibility in target industries.

· Develop sales funnel, pipeline management, and forecasting activities through CRM tools.

· Participate in exhibitions, technical seminars, and customer engagement programs.

4. Channel Partner Support

· Support distributors/channel partners in business development activities.

· Conduct product training and technical support sessions.

· Joint customer visits with channel partners for opportunity conversion.

· Strengthen channel network and improve market penetration.

5. Coordination & Commercial Activities

· Coordinate with engineering, operations, finance, and supply chain teams for timely execution.

· Follow up for order processing, delivery schedules, payment collection, and receivables.

· Maintain CRM updates, sales reports, forecasts, and MIS reports.

· Ensure compliance with company commercial and contractual policies.

Required Qualification & Experience

· BE/B.Tech in Mechanical / Electrical / Instrumentation / Industrial Engineering.

· 6–10 years of experience in industrial sales/business development.

· Experience in MCT, instrumentation, process automation, water treatment is preferred.

· Proven experience in handling EPCs, consultants, OEMs, and end-users.

· Experience in techno-commercial sales and project-based business development.

Preferred Qualification

· MBA in Sales / Marketing is an added advantage.

· Exposure to Water Treatment, Process Industries, Power, Chemical, Pharma, or Food & Beverage sectors.

Skills & Knowledge

· Strong technical understanding of sensors, analysers, controllers, and process instrumentation.

· Techno-commercial negotiation and proposal preparation skills.

· Key account management and relationship-building capability.

· CRM, sales forecasting, and funnel management knowledge.

· Strong communication, presentation skills.

· Ability to work independently and travel extensively.

Job details

Business Development Manager

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